Over a focused two-week sprint, UXGeek conducted an in-depth heuristic evaluation and usability audit of Ajo App, zeroing in on two pivotal user milestones: the new user onboarding flow and the daily engagement dashboard screen.
Conducted under a mutual Non-Disclosure Agreement (NDA), this audit assessed cognitive load, micro-copy clarity, accessibility thresholds (WCAG 2.1), and drop-off risks. Sensitive proprietary UI schematics and metrics have been sanitized, while our core methodology, high-level findings, and prioritized strategic recommendations demonstrate our rigorous approach.
James Kalu
Co-founder, Ajoapp“UXGeek brought a level of rigor to our onboarding and dashboard review that we hadn't seen before. The audit was practical, well-communicated, and gave us a clear sense of where to focus as we keep improving Ajoapp for our users.”
Audit Scope & Methodology
Spanning 2 intensive weeks, our UX audit evaluated the friction points directly impacting user activation and product retention. Combining Nielsen Norman Group heuristic evaluation, cognitive walkthroughs, and WCAG 2.1 accessibility standards, our team systematically reviewed every micro-interaction from initial onboarding sign-up to daily active dashboard utility.
Strategic Focus: Onboarding & Dashboard
The first 60 seconds of a fintech app dictate long-term retention. We identified the friction points that caused hesitation during onboarding and restructured the primary dashboard real estate to deliver immediate clarity and trust to Ajo users.
Confidential Delivery & Actionable Roadmap
The audit concluded with a practical, prioritized executive presentation and implementation matrix delivered directly to Ajo's founding and engineering team—supplying them with actionable quick-wins and a structured trajectory for continuous product refinement.
